Writing a book gives you the opportunity to share a story, explain skills you have developed, or instruct people on specific topics. However, you have to show more than creativity, you also need to know what steps to take to make your publishing dream a reality.

1. Get Acquainted with Your Audience

Before you start writing, you need to think about your audience. How will they benefit from reading your book? What are their likes and dislikes? Who do you intend to direct your book to? By answering these questions, you can produce more meaningful material and look more in-depth at your book publishing options.

2. Begin Writing

Once you determine who to direct your book to, start writing. Just jump in and begin the process. Whether you schedule blocks of time for 15 or 30 minutes twice a day or choose to write for a couple hours, start making it a practice. If you get stumped or run into writer’s block, do some further research on your subject or take a walk. Get those creative juices flowing.

Write down the topics you want to cover. Doing so will allow you to organize your content into book form. Manage and format your content so it appeals to your readership. 

3. Don’t Publish a Book Only to Say You Wrote A Book

If you are publishing a book to put your name in the limelight, you are missing the whole point of publishing. While publishing a book may open up opportunities to speak to people or attend book signings, you won’t get too far with these activities if the quality of the content is lacking.

4. Produce an Inspiring Account

It is easier to market a book when it reads well and tells a story that people can discuss and share. One way you can do this is to share what you write on social media. You can get keen insights about what people say about what you write in social media forums and groups – insights that can help you develop a series of stories or books as well.

5. Review Your Crowdsourcing and Self-Publishing Options

Today, it is easier than ever to self-publish a book successfully. In the old days of publishing, selling a self-published book could hurt you as an author. At that time, vanity presses represented authors who self-published non-fiction, fiction, and poems. 

However, today, you can choose self-publishing and be well-received, as long as you tell a good story or write convincingly. To raise awareness for your book, you might raise funds through a crowdsourcing platform.

6. Make Sure Your Book’s aim is Clearly Defined

You need to have the aim of your book clearly defined so you can add to your professional credibility and generate specific leads for selling your book.

7. Hire an Editor to Polish Your Content

Using editorial services will help you present your book more persuasively and confidently. Before using the services of an editor, check your grammar and punctuation first. 

8. Do You Want to Take the Traditional Publishing Route? If So, Find a Literary Agent to Help You Market Your Book

Do you want to get connected with major publishers? If so, you need to find a literary agent with connections in the publishing industry. If you can show that you can expertly craft a book that will gain a readership, you need a literary agent in your corner. 

9. Co-Author Your Book to Make Things Easier

If you are already involved in other activities, you might consider aligning yourself with an established writer – someone who can stay with you from the beginning and be there when you cross the finish line.

10. Place the Value of the Book’s Content over Making Money

It’s okay to write a book if you have a strong interest in a subject, want to build your writing reputation or identify with your brand. If you purely want to make money, you should enlist your services as a bookbinder or in a similar job – not as an author.

11. Be Realistic

Bestselling authors are not in large supply. Just because you write and publish a book does not mean you will be on the New York Times roster of bestsellers.

12. Spend Extra Money for the Cover Design

Make sure you package your book so it gets noticed. It also helps to get influencers in your field or the writing community to comment on your book. Doing so will enhance your status and help you market your book more successfully.

13. Build Your Brand and Reputation – Feature Your Book on Your Author Page or a Landing Page

When all is said and done, publishing the final product will help you build your brand and reputation. Whether you self-publish or use a literary agent, you will find that writing a book will help you expand your expertise.

14. Talk About Your Book on Social Media, in a Press Release, on a Podcast, or on Your Author’s Blog

Once your book is published, you can share it in several ways. You can grab people’s interest by introducing the book on social media, in a press release, on a podcast, or on your author’s blog.