Information has become more readily available these days because of the huge improvements in technology. Since more and more people are able to surf the internet through their smartphones, the demand for copywriters has also increased.
What Does a Copywriter Do?
Copywriting is all about writing promotional content. Before, copywriters were typically in the business of creating content for billboards, ads, brochures, and catalogs. Nowadays, their responsibilities have expanded to include texts for digital marketing campaigns, like the ones you see on websites, e-mails, and social media.
The main goal of a copywriter is to get the reader to act. In many cases, the desired course of action is to get them to buy stuff. However, copies are also a way to encourage them to sign up or engage with a particular product or service.
How to Improve Your Copywriting Outputs
While your work can go through a reliable editor to work out the creases, it’s also worth perfecting your work on your own before you submit it for the next stage.
Want to know how you can improve your copies significantly—so much that even your boss or clients will notice it? Here are 9 of the most useful tools that can help you ensure that your writing will always be among the best ones:
Grammarly is an extension that you can install on your web browser. This extension allows you to see all the grammatical errors within a text. It also brings your attention to the problematic aspects of your copy and provides an explanation for it.
Best of all, it gives you a list of acceptable alternatives to correct your mistakes.
2. The Word Counter
Aside from literally being a word counter, this website also assesses your text’s reading level as well as its approximate reading and speaking time. This information is incredibly important if you’re writing content that’ll be used for videos.
Additionally, The Word Count also features a blog and a page for grammar tips.
Canva is a great tool for copywriters who also make use of images in their copies. Some of its features include:
- Consistent sizing of images
- Photo collages
- Additional design elements (shapes and texts)
- Ready-made templates
Images can help you get your point across in a clearer way, and Canva ensures that you do your job right.
4. Hemingway App
Although the Hemingway app also has a word counter and a readability assessment feature, its real value lies in how it highlights various writing mistakes using different colors.
If you’re a visual learner, this app will help you a lot in your writing.
Copyscape is one of the oldest, yet simplest plagiarism checkers on the internet today. Such tools are extremely important in the world of copywriting because duplicated content can easily ruin a brand’s image and reputation. Not only will the brand suffer from the damage, but you’ll also risk losing clients and future career prospects.
If you’re having a hard time thinking of viable keywords for your online copy, KWFinder can help you with that. You just need to enter your main keyword and it will generate results that are related to it.
This list will tell you how the keywords rank according to difficulty, SEO competition, and monthly search volume, among others.
7. CoSchedule Headline Analyzer
Writing headlines or titles for your copy isn’t an easy task. You probably already know how important titles are in driving website traffic.
Fortunately, CoSchedule’s Headline Analyzer can help you determine, in great detail, how your headline can further be improved.
Sometimes, you need to express the same concepts in different ways to show variety in your content. Thesaurus.com has a large database of words that can help you be more playful with what you want to say.
There are instances when you can’t think of the right words for what you want to write, and yet you know that it has already been defined somewhere before.
ReverseDictionary.org can help you find the word that you’re looking for when all you have is its meaning.
Conclusion: Improve Your Copies with the Right Tools
The words of a copywriter usually carry the burden of bringing in a good statistics report. After all, if readers don’t find a copy’s words engaging enough, they’ll often look for other options that speak to them on a more personal level.
Fortunately, various tools are available to help you create the kind of copies that drive people to take desirable actions. When you use the aforementioned tools as needed, you’re bound to see improved engagement with your content.