Video plays an important role in our lives today. It brings people closer together, it enables brands to tell their story more effectively, and it connects us to the people and things that matter the most. This would explain its widespread usage in many fields today. This recently flourishing trend can be now observed in the education industry, where video is extensively used to improve the learning curve with convenience and ease. 

There are several benefits of a video-based education. A video representation makes it easy to remember and comprehend complex subjects. Therefore, many educational institutions are adopting video-based learning to simplify concepts. Video or e-learning provides an interactive learning experience with multiple strategies to enhance education. This type of content spans a gamut of areas, from interactive videos, to tutorials, educational videos or instructor-led presentations. 

Through this post, we will introduce you to some of the prime benefits of using video in education and discuss how it can help improve learning statistics compared to other approaches and methods.

1. Rich and comprehensive experience

Video learning or e-learning provides an engaging experience for both the teacher and student. It simplifies concepts using text, sounds, images and voice-overs. Video activates visualization based on ideas and thinking, which helps in message retention. With video representation, students can clearly understand processes and concepts while getting involved in related discussions and conversations. Video content stimulates brainstorming due to the constant engagement, and encourages online interaction among students. 

Any message containing sound effects, images, texts and graphics is easy to comprehend. So, it comes as no surprise that digitalization in education can improve the learning and understanding of complex procedures and concepts with relative ease. Given that this generation of children are digital natives, many appreciate online learning over traditional teaching methods.

2. Value for money

One may think that e-learning might be expensive, but let us tell you that with the rapid growth in technology, video learning has become affordable! Creating a learning and explanatory video can be daunting but with the help of professional video making and editing tools, this process has become cost-effective and easy. You can create professional-grade videos using any basic video editing tools with numerous designs, effects, fonts and templates to take your content to the next level. 

In fact, many free editors are available online, with all the relevant features you need to share feedback, updates, homework and personalize videos. Furthermore, you don’t need any additional expertise when using such editors, a webcam, phone and computer will be all!

3. Improves creative thinking and problem-solving ability

Traditional classroom/learning practices might still be followed but to offer a thorough and rich learning experience to students, there is a need for something that can enhance their problem-solving and thinking. Using video in education can boost such skills and incorporate engagement. This transforming and interactive visual experience makes it super easy for students to learn while easily grasping concepts related to complex subjects. 

Video-based classroom learning is more creative and insightful, therefore, it inculcates better understanding and fulfillment. It allows students to use their multi-sensory abilities such as cognitive skills, creative skills and so on, to remember and implement what they are seeing. When students use their multi-sensory skills to understand concepts, it helps in developing problem-solving abilities and boosts their confidence. 

Besides, video-based learning makes it easier for students to connect with each other while facilitating learning by interacting, asking questions and explaining concepts based on their own understanding. These practices ultimately lead to improved collaboration, more enhanced organizational and research skills due to sparked curiosity among students. Some additional benefits of e-learning include improved grades, enhanced interest in the subject, an enriched learning experience and increased motivation.

4. Customizable content

Remember when you used to study in a traditional classroom? Do you recall the panic it used to create if you did not understand any topic or missed out on something? But with video learning, you don’t have to worry about anything of the sort as learning through videos provides students with the opportunity to understand and learn at their own pace and time. 

With video-based learning, students can go through complicated topics many times to gain a personalized learning experience. There is no need to rush for them to take notes, they can first understand the concept. Video-based learning also has options like pause, rehearse and rewatch so that students never miss out on anything important. This minimizes confusion and students don’t feel pressured, thus improving overall learning.

5. Accessibility

Another exciting possibility in video-based education is its easy accessibility. We dwell in an internet-enabled society with endless options to access any information we need. Similarly, teachers and students can access any information using the internet to add to their learning repository. 

Many social platforms such as Instagram, Youtube and Facebook offer more than just entertainment, they provide vast information so that anyone can access this from anywhere in the world. Additionally, a number of education channels are in place that feature many explanatory videos on different subjects and topics so that anyone can access them to learn and grow more effectively. 

Also, the easy availability of video creation and editing tools, lets you make videos and share them with students for their reference and easy accessibility from the comfort of their homes so that no student is left behind. Using such tools, educators can record important lectures, topics and speeches from the internet for crucial subjects. They can also engage students in practical ways by asking questions and conducting sessions to clear doubts at any time.


There is no end to the benefits of video content in education. It not only promotes engaging and effective learning but also contributes to developing cognitive skills. Video learning has already been implemented in many educational institutes all over the globe to benefit both students and educators. On top of all, it lets the students learn and grow at their own pace while accessing information anytime they need it!