DIGITAL MARKETING COURSE IN INDIA

Digital marketing is one of the most loved and widely spread jobs of the 21st century. It’s booming equally in India and every other country across the globe. Digital marketing has gained extensive growth in recent years with the evolution of technology. With the availability of fast internet connection, the online presence of customers has improved, and that’s what leads to enhanced use and scope of digital marketing. Nowadays, online presence has become essential even for local businesses because it brings them closer to their customers. Everyone searches the best stores online, even if they want to purchase offline. And that’s why every company is building their online portal or at least a website that tells people about them. With the improved use of digital marketing, the need for digital marketers has also increased. There are many digital marketing institutes in India which provide in-depth learning. The institutes offer a variety of courses for everyone, from beginners to professionals.

Let’s first understand what digital marketing is:

DIGITAL MARKETING

Accepting to Neil Patel “Digital marketing is any form of marketing products or services that involves electronic devices”. Digital marketing is not much different from traditional marketing. You are told about products, their benefit, why you should buy it, and some creative content to convince the customers. The same goes for digital marketing; the only difference is that digital marketing is done in the online world with the help of electronic devices. Digital marketers make use of social media platforms like Facebook, Linkedin, Instagram, Twitter, pinterest, and many others. The links from your online store or website from Google and other search engines are shared to bring customers. In addition to that, products are marketed on online platforms, just like traditional marketing, where they are marketed through newspapers and magazines.

DIGITAL MARKETING COURSES

Many institutions offer digital marketing courses in India. These courses are organised by skilled digital marketing professionals who teach their skills to young aspirants. The courses have basics and advances of digital marketing content. The courses are designed separately for different people according to their expertise level and interest. For example, those who want to pursue a digital marketing course to kick start their career will be taught different things, and someone who is already into marketing will follow a different course. Even, management degree programs like BBA and MBA offers digital marketing specification. The course duration is also variable as per the course content, and the time you want to spend in learning. From short term three months courses to one year-long course, digital marketing courses are flexible enough to be pursued by anyone. Though plenty of digital marketing institutes in India offer these courses in multiple cities, you can also opt for an online course if there is no good institute near you. But, you must always prefer offline courses because you learn better when you have someone to guide you. Though online classes also provide query solving sessions, physical presence has its own perks.

Domains Of Digital Marketing

Digital marketing can be further understood in terms of the following five areas:

Search Engine Marketing (SEM) Or Pay per Click (PPC)

Search engine marketing is used to increase brand awareness and enhance website traffic. It can be done in two ways: paid or unpaid. When it’s unpaid, it’s called SEO, and when it’s paid, it’s called PPC. PPC involves buying traffic for website from search engines in return for money.

Search Engine Optimisation (SEO)

Search engine optimisation involves enhancing visibility, reach, and Alexa scores, to rank the website higher in search engines like Google, yahoo and bing. SEO doesn’t include buying traffic; it involves increasing brand awareness to bring organic traffic.

Social Media Marketing (SMM)

Social Media marketing involves increasing brand awareness through social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter etc. Ad campaigns are created by digital marketers on social media platforms to bring more customers.

Email marketing

A relationship with existing customers is built by sending personalised emails. Emails can include discount offers, vouchers, and information about new products. An email marketer needs to learn the skills to create better email campaigns and generate leads through it.

Content marketing

Whether written or verbal, content is always the king of marketing. Content can be in the form of written or visual presentations. Images, videos, and audios are used to generate leads.

Why Digital Marketing Courses

The digital marketing courses are designed to help you learn the necessary skills to start your career as a digital marketer. The field entirely depends on innovation, but you can only develop new ideas if you know the basics of something. The courses are designed to give you a thorough understanding of the respective field. To build your career in digital marketing, you need to choose the domain you are interested in, or you can go with all of them as well. Join digital marketing institute in your city or start online to be a digital marketer.